2015/12/2 [13:10 - 14:00]

E-7 The New Rules of Liquid Customer Engagement

Audiences no longer live within a single medium, device or channel but rather migrate like ‘tribes of interests’– following
their passions for content across platforms wherever it lives." a white paper, "Digital advertising Audiences:
The liquid consumer' paradigm" says. We will discuss the points to reach and engage with the consumer in this session.