2015/12/1 [17:00 - 17:50]
"With rapidly diversifying consumers," we are now facing to ever-evolving marketing communications and digitalization.
We will invite 3 people who are taking the lead in "experience design from the customers' view" that is called for this turbulent times of today.
In this session, we are going to present the discussion about "customer experience innovation.".
While referring to the cases of these leading companies, we will discuss about “the present” and “the future” by focusing on the following 3 points.
1) We focus on "Customer situation."
2) We supply the data that are available only at each retail store.
3) We expand the touch points to customers’ every daily life situations.