Millennial & Generation Z are constantly exposed to a flood of information. They naturally send out information anytime and anywhere, using smart-phone and controlling multiple social media accounts. Triggered by this kind of habitat which shortens their distance with corporations and society, it has become more natural for the generation to try to build the equal relationship with them. In this session, we will discuss mainly young people aged around 20, from the viewpoints of “how to understand them”, ”how to get in touch with them”, and ”how to build a relationship with them”.