Michael McLaren gets up at 5:00 every morning. It’s not that the job of CEO of MRM//McCann requires it, that’s just how he seizes the day.
Michael has been seizing days for well over a decade with McCann Worldgroup, leading some of the network’s biggest clients. He has gained extensive experience managing global integrated brand communications for Intel, Microsoft, Nestlé, Coca-Cola, Unilever and Johnson & Johnson to name a few.
Along the way, he has lived in the U.S., Australia, Singapore and Japan, working in a variety of roles, from Director of Global Accounts to CEO—each experience sharpening his leadership abilities. Today, he applies those skills as the executive overseeing worldwide operations across MRM//McCann.
And then he eats breakfast.

Session

[K-2] The Emergence of Customer Experience Management: Why Customer Centricity may represent your best chance for competitive advantage