IgnitionOne is a digital marketing company that offers a variety of cloud-based marketing solutions. Its integrated Digital Marketing Suite (DMS) empowers marketers to buy, manage, and optimize digital media across search, display as well as understand clients through data management and cross-channel attribution. DMS is the proprietary User Engagement Score Algorithm which determines the value of a user in order to automate the delivery of the right message, at the right time, at the right cost, to a marketer’s users.